Why do people say the featured snippet aka direct answer steals traffic?

Before understanding this you should understand what is google rich answer from our last blog about it.

Not everyone loves the featured snippet. Some people argue that getting in the featured snippet can actually cause your site to lose traffic.

This is where user intent matters. If someone is just looking for an answer, they might not want to read an entire article on the topic in question.



Google save time of user by providing short answer to user using featured snippet, But that user is not interested in reading detailed answer about his question.

For example if i search “what is ppc?

google snippet stealing traffic example suratnow

The snippet gives them a sufficient answer, which can be problematic for website owners. When this happens, some users might not actually visit the page in the snippet.

They’ve gotten all the information they need to know, and they have no need to visit your page to read more.

This is a legitimate concern, and if you’re aiming to get in the featured snippet, you need to know how to deal with this issue.

There are Two Option for you

1.  Opting Out Google Featured Snippet for your website.

To Disable google featured Snippet for your website by preventing snippets on your page using the <meta name="googlebot" content="nosnippet"> tag on your page. This will remove all snippets on your page, including those in regular search results.

2.  Keep Google Featured Snippet but Reduce traffic lose

You can keep going on with Google Featured Snippet for your blog or website with minimizing the lost in traffic. There are Two Methods to reduce traffic lose because of Google Featured Snippet.

Method #1: Make your definition helpful but general.

Take a look at the snippet for the query “What is YouTube marketing.”

google snippet general defination method to save traffic lose suratnow

This acts as a sort of teaser for the article itself. It also gives the user a general idea of what YouTube marketing is about, but they’d probably want to click on the link to learn more.

Method #2: Aim for question-based keywords that require research and can’t be answered in a single sentence.

If you Google “What is LSI keyword,” you’ll see this:

lsi keyword google snippet method 2 suratnow

That’s a good answer, but it only scrapes the surface of what LSI keywords can do. Users searching for information on LSI will likely want to read a lot on the subject.

The more intricate a topic is, the better chance it has of getting a ton of traffic in the snippet. Even so, proceed with caution. These solutions aren’t one hundred percent.

At the same time, don’t get scared off from pursuing the snippet. If you have the right keyword, an involved topic, and a great article or page, the snippet can work wonders.

These are Methods you can use to protect your traffic from google snippet. Disabling Google Snippet only means that you don’t need that, which can’t provide you traffic as good as featured snippet.

If  you provide details those are attractive and tempting for users, you can make them read that article. So, I prefer 2nd option to taking advantage of Google Featured Snippet and using it as Attraction to your website.



It’s up to You, whether you use it or not.

Conclusion

If you know how to use Google’s Direct answer aka Featured Snippet, You can drive lots of traffic. So, use Google featured snippet using 2nd option and using those two methods to drive great traffic.

If you think your blog is not enough tempting and it can lose traffic because of that, you can always disable snippet. But if that is the case than google will provide someone else’s website in featured snippet which can cause you lose of traffic anyhow. So, use it with your own thinking about your blog.

Decision is yours now… Whether you want to use Google featured snippet or not.

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