How to get your blog or content in google’s rich answer
Do you want to get massive amount of traffic from Google search engine without fail?
Everybody knows about Google’s rich answer feature. It is also known as Featured Snippets.
Do you want to get your blog to be displayed on top of the Google search results?
Then, Read This.
Google providing featured snippets which are known as Google’s direct or rich answer. Which shows best relative answer to the question of user.
In this feature, Google displays an answer including some content from blog most related to question.
Let’s Take This Example: “How to Write a Book”
And what is the result shown by google?
This is result I got.
Here is simple logic to this. This section is being displayed over the #1 search result. Which means it is ranked as #0.
Sometimes, this result could be at 2nd place or 3rd place despite being on 1st place of search. You can get 1st place with SEO techniques on-page and off-page. But now #0 is the rank above the all.
Here’s what Google has to say about featured snippets: “When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.”
How do you get a featured snippet? Well, the fact is, there’s no guaranteed method of getting your page into a featured snippet.
Google says that you can’t mark your page as a featured snippet. So you might as well cross your fingers and hope for the best, right?
Not at all. While Google doesn’t have an official process for applying for featured snippets, there’s a lot you can do to get your page in that spot.
Before we start, I should say that this is not a surefire method of getting a snippet. Unfortunately, the best you can do is optimizing your pages.
But think about it. You do a little extra work, and your chances of being featured go way up.
Google purposefully created the featured snippet to help people. So, if you excel at helping people, you could get in the snippet.
If your page gets a featured snippet, it will be the first result on the first page for your keyword(s). Only paid ads (if applicable) will be featured above it.
So if you’re interested, let’s talk about optimizing your content for the featured snippet.
First, Answering questions are important.
Before we dive into the techniques of optimization, let’s talk about answering questions.
If your content doesn’t answer questions, it won’t get into the featured snippet. That’s all there is to it.
So, You should write blogs which are providing answers to questions. Find most interesting questions or unique to get better of it. But it has to be questions which people are looking for.
That’s because featured snippets are programmed to answer questions.
In short, Google’s algorithms find the page that seems to best answer the user’s question. That page is then displayed in the snippet to make the user’s life easier.
Let’s say you want to write an informational article about writing a book. That will probably never make it into the featured snippet.
If you Google “Write book” here’s what comes up:
There’s no featured snippet because there’s no possible way that the term could be construed as a question.
However, if we make one little change, the snippet pops up. Let’s try “How to write a book” instead:
The snippet pops up because the search term is implicitly asking how to write a book. One little word makes all the difference.
That’s why you have to understand what questions your target audience is asking.
Second, you want to find the right questions to answer
There are two ingredients to find the questions your readers are asking.
First, you’ll need a bit of knowledge about search queries. Stone Temple found that 19% of question-based search terms have their own featured snippets.
In other words, people are literally typing questions into Google. And answering questions is the whole point of the featured snippet.
Usually, that means that those search terms will include one of the following phrases:
- How to
- What is
- How do
- How does
Think about these terms when researching your keywords (which we’ll get to in a minute). These are some of the most popular question terms, but don’t feel limited to these.
Some other terms you might consider:
These are just starting points. If you can think of a way to phrase a search query, then you can put it on your list.
Second, you’ll need a keyword research tool. Google’s Keyword Planner, SEMrush, and WordStream are all excellent choices.
At its core, question research is basically keyword research with these terms added onto the beginning.
So instead of researching “write book,” you’re researching “how to write a book.”
Let’s use SEMrush with the question keyword “how to write a book.” Head over to SEMrush.com and type the keyword into the search bar, Click Search, and you’ll see something like this:
One of my favorite parts of SEMrush is the Organic Search Results section. These results are different from what you’ll see on Google because they don’t include advertised links.
The Organic Search Results section will give you a great idea of your competition for any organic keyword. You can then check out the sites and break down their keyword performance in depth.
SEMrush also shows you related keywords. Notice that all the organic related keywords for our question-based keyword are also question-based keywords:
Use these sections to find out what other people may be Googling. You’ll get updated insights on the kinds of questions your readers are asking.
Do you need to worry about ranking?
Google’s official support page on featured snippets states that they take “a top result” for the question keyword and display it.
So it sounds like you need to rank fairly high to have a chance at getting a snippet.
However, that’s not always the case. Moz analyzed 981 snippets and found their rankings. Most of the results were no surprise––70 of the snippets were pulled from positions #1 through #3.
But 30 percent of the snippets came from anywhere from position #4 to #71! Even a site that’s well past the first page can be featured in a snippet.
So do you need to worry about ranking? Not any more than usual.
Of course, you should definitely aim to get on page 1 and always improve your keyword performance. But even if you’re not on page 1, you could still get a snippet.
Be the best at answering questions
You know that to get featured in the SERP snippet, you have to answer questions well.
So is that the end of the story? Not quite. It’s not as simple as answering the question and using keywords.
There are a few things you need to keep in mind.
First, make sure you answer questions thoroughly and with detail
There’s a high level of detail in this article. While it’s not long, it does thoroughly explain the process.
Whether your article is short or long, it needs to have this level of detail.
Here are some ways to make sure you’re going into detail:
- Break down every step into its smallest parts
- Use lots of media (e.g., infographics, screenshots, videos, etc.)
- Ask yourself, “Would a beginner to my niche understand this whole article?”
You need to make your content the best it can be to give it a chance at being featured.
Second, consider including a Q&A or how-to section on your site.
SEMrush Data Scientist Qi Zhao analyzed over 10 million keywords and 1 million domains to find out what makes featured snippets tick.
A Q&A section is one of Zhao’s tips to increase your chances of getting featured.
Zhao says, “When you have more than one target question, you may consider creating a Q&A section on your site. All related questions can be put together on the same page with well-formatted questions and answers.”
The resulting page will have many questions on the same page, giving it an even better chance of getting a featured snippet.
In short, if you can build a page that answers some sort of question, it has a chance at getting a snippet.
Third, outperform your competition.
Even if your competition has a featured snippet for a keyword, don’t lose hope.
Instead, improve upon their answer. I like to use Brian Dean’s Skyscraper Technique for this.
There’s always room for improvement, and the current answer in the snippet is probably missing a few things.
Can you improve upon the design? Go into more detail? If you can one-up the current answer (or high-ranking articles), do it!
If you create the new authority answer and drive traffic to it, you could replace your competition in the featured snippet.
Landing the featured snippet position is possible.
Google designed the snippet to provide the best answer to a question. If you have that answer, you get in the featured snippet.
Right now, you have all the tools to create comprehensive, detailed answers to questions in your niche.
But remember, like many things in marketing and SEO, this isn’t a surefire method. You can optimize your content, but you can’t guarantee yourself a spot in the snippet.
If you do optimize your content, you’ll be ahead of most of your competition. It doesn’t hurt!
Make this optimization process a regular part of your content marketing strategy, and you just might see one of your pages sitting in the featured snippet box sooner than you think.
Are you going to aim for the featured snippet? Write your opinion about Featured snippet in comment or you can ask any queries about snippet.
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